What is a Strategy That Breathes?

Strategy is clarity on what makes you different; a strategy that breathes brings the inspiration and ways to embody it not just state it in meaningless ways because you ‘should’.

Most brands these days know what they stand for. I have found that few can stay true to it in the day-to-day and will often revert to business-as-usual.

Strategy isn't just a document or an AI prompt. It's a living practice. It brings energy to the brand that can be felt and related to.

I work with founders building original, alive brands in the world who are exhausted by conventional strategy that dies the moment you try to execute it.

I help brands enliven their strategy through;

• Sensed vision, creative story & compelling positioning that emerges from what's actually alive in your culture and the culture at large

• The capacity to embody it in a way that it can be FELT

• The ability and tools to sense when you've drifted and return to what's feels true

This is strategy for brands that refuse to blend in and founders who want to build something authentic and alive in the world.